Bharti Airtel has become the first private telecom company to provide mobile services in seven border villages of Jammu and Kashmir. This initiative is part of the Vibrant Village Programme, which aims to improve infrastructure in border regions. The villages benefiting from this service include Kachhal, Balbir, Razdan Pass, Taya Top, Ustad, Kathi, and Cheema.

To facilitate this connectivity, Airtel has established 15 mobile towers across these regions. This deployment is crucial for improving communication for both local residents and soldiers stationed along the Line of Control. Airtel has also partnered with the Indian Army to enhance network services in remote areas and military bases.

In addition to the border villages, Airtel has successfully provided connectivity in challenging terrains, including the Galwan River region and Daulat Beg Oldie. Union Minister Jyotiraditya Scindia has announced plans for comprehensive telecom connectivity across the country by June 2025.